Theoretical and Methodological Foundations for Assessing The Impact of Factors on Managing The Competitiveness of Tourist Complexes in Uzbekistan

Abstract

Tourist complexes in Uzbekistan need enhanced competitiveness for the sustainable growth of tourism as a sector. The rising tourism sector faces a problem because numerous tourist complexes fail to establish structured methods which measure various internal and external factors affecting their growth and market position. Current research has failed to create an organized framework which identifies key factors influencing tourist enterprise competitiveness when studied under Uzbekistan's economic circumstances. This research aims to organize the theoretical framework and methodological structure for tourist complex competitiveness factors while evaluating their importance based on the life-cycle theory. The researchers implemented detailed study methods to establish categories using three important criteria including origin type and impact time-span and degree of strength. The research recognized financial, technological and human resources as internal elements and global trends and Socio-economic policies among external variables for analysis. The research employs the development stages described in R. Butler’s life cycle model to analyze how tourist complexes evolve from birth to maturity to decline or regeneration. A new framework for classification uses two dimensions to show supportive and quick factors and explains their role for short-term planning and long-term strategy. The model provides tourism managers and policymakers with tools to design specific strategies which improve regional tourism enterprise competitiveness and guide investments while improving growth patterns throughout Uzbekistan.