Analysis of Factors Affecting the Development of Electronic Commerce Services Based on Innovation
DOI:
https://doi.org/10.51699/economics.v38i1.346Keywords:
E-commerce, Innovation, Technological development, Digital infrastructure, Consumer behaviour, Economic growth, Strategic management, Government supportAbstract
This article examines the factors influencing the innovative development of e-commerce services. The study highlights the important role of digital technologies, economic resources, consumer digital literacy and government support in stimulating innovation in this sector. Correlation-regression analysis assesses the relationship between service quality improvement and technological integration.
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