Research on Cross-border E-commerce Company Operation Strategies in the Era of Intelligence

Abstract

The formulation and implementation of network operation strategies for cross-border e-commerce companies not only determine their competitiveness and market position in the global market but also serve as crucial means for adapting to economic globalization and capturing international markets. This paper conducts an in-depth analysis of the network operation strategies of cross-border e-commerce companies from five core dimensions: market positioning, platform selection and development, logistics and supply chain management, payment and risk management, and marketing and branding. In the analysis process, the paper integrates the latest research methods and cutting-edge technologies, such as big data analysis, blockchain technology, artificial intelligence algorithms, augmented reality (AR), and virtual reality (VR), to propose a series of effective strategies and solutions. Meanwhile, this paper elaborates on common operational challenges faced by cross-border e-commerce enterprises, including cultural risk differences, logistical complexity, and payment compliance issues, and provides feasible solutions to these challenges. Through this research, enterprises can optimize strategies across various aspects of network operation, achieve efficient globalized operational models, and ultimately enhance their core competitiveness and market influence.