Analysis of The Processes of Formation of Business Models with The Help of Information and Communication Technologies in the Context of the Digital Economy

Abstract

The article delivers an extensive review of business model establishment throughout the modern digital economy where Information and Communication Technology (ICT) plays an essential role in transforming contemporary enterprises. The discussion details core elements of traditional along with digital business models as it identifies their base factors along with attributes and key figures involved. These two business models differ structurally along with operationally yet the article demonstrates how digitalization modernizes current business methods. Research centers on studying digital platforms because they now control great power within today's economic system. These platforms help generate different types of value while allowing business operations with customers to occur dynamically and utilize data-based approaches for improved performance and competitive advantage. This work studies how digital platforms transformed normal business methods by developing approaches based on services and network connections instead of traditional product development models. The research investigates how ICT development impacts business scale capacity and user engagement and market penetration while describing how modern technological approaches outperform classic business structures through flexibility innovation and revenue generation capabilities. The article evaluates digital ecosystem trends to study the changing strategies behind business structures alongside market challenges and opportunities in digital economies. This analysis presents a detailed assessment of contemporary business model transformations that follows the strategic value of ICT systems for maintaining competitive stability during today's economic environment.