Enhancing Competitive Edge at SK Grocery Minimarket: A Comprehensive BMC and SWOT Analysis
DOI:
https://doi.org/10.51699/ijbde.v4i1.264Keywords:
Business Model Canvas, SWOT analysis, Business Development StrategyAbstract
Minimarket SK Grocery operates in the competitive retail industry but has experienced limited growth due to marketing challenges and intense competition. While prior studies have explored retail strategies broadly, there is limited research on tailored business development models for small-scale minimarkets. This study aims to examine SK Grocery's current business tactics and propose a new business model to enhance growth. Using a qualitative descriptive approach, the study applies a Business Model Canvas and SWOT analysis, collecting data through interviews with the store manager, staff, competitors, and customers. The findings indicate that SK Grocery holds a strong competitive position in a growing market. Based on these insights, assertive business strategies are recommended to improve marketing effectiveness and strengthen competitive advantage.
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