Digital Horizons, Entrepreneurial DNA, Market Prowess, and E-Commerce Magic in Wuluhan Jember’s Tile MSME Landscape
DOI:
https://doi.org/10.51699/ijbde.v4i1.266Keywords:
Entrepreneurial orientation, Market orientation, E-commerce adoption to the performance of MSMEsAbstract
This study investigates the impact of entrepreneurial orientation, market orientation, and e-commerce adoption on the performance of MSMEs in the roof tile industry in Wuluhan, Jember District. MSMEs play a crucial role in regional economic development and employment generation, yet their growth is often hindered by limited business synergy and operational inefficiencies. Addressing this gap, the study employs a quantitative explanatory research design using multiple linear regression analysis. Data were collected through questionnaires from 42 respondents using a saturated sampling technique. Findings reveal that entrepreneurial orientation, market orientation, and e-commerce adoption significantly influence the performance of MSMEs in the roof tile industry. These results underscore the importance of fostering these factors to enhance business competitiveness and economic sustainability in the region.
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