The Influence Word of Mouth, Service Innovation, and Service Quality on the Decision To Use Services at Kembang Desa Spa Salon in Banyuwangi
DOI:
https://doi.org/10.51699/economics.v38i1.254Keywords:
Word Of Mouth, Innovation, Quality, Service, Customers, Service UsageAbstract
This study aims to determine and analyze the Influence Word of Mouth, Service Innovation, and Service Quality on the Decision to Use Services at Salon Kembang Desa Spa in Banyuwangi. This type of research uses a quantitative approach method with a sample size of 100 customer respondents and uses a non-probability sampling technique. The type of data for this study was taken from customers of Salon Kembang Desa Spa, the results of calculations using the formula, and this type of research uses causality research. Data collection techniques used in this study were interviews and questionnaires. This study used multiple linear regression data analysis with the SPSS 26 statistical tool. The results of this study indicate that the Word of Mouth variable has a significant effect on the Decision to Use Services at Salon Kembang Desa Spa in Banyuwangi, the Service Innovation variable has a significant effect on the Decision to Use Services at Salon Kembang Desa Spa in Banyuwangi, and the Service Quality variable has a significant effect on the Decision to Use Services at Salon Kembang Desa Spa in Banyuwangi.
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