Business Feasibility Study Analysis of "Susu Ubi Sayang" in Jatinangor, Sumedang (Viewed from Market, Technical, Legal, and Financial Aspects)
DOI:
https://doi.org/10.51699/ajsld.v3i8.176Keywords:
Business Feasibility Study, MSMEs, Stunting, Financial Analysis, NPV, PI, IRRAbstract
This study assesses the feasibility of "Susu Ubi Sayang," a sweet potato milk product from Sayang Village, Jatinangor District, using the One Village One Product (OVOP) approach to support stunting prevention efforts in Sumedang, Indonesia. Sweet potatoes, rich in essential nutrients, present an innovative opportunity to combat malnutrition, yet limited research exists on their commercial viability as a health-focused product. The study examines legal, market, production, and financial factors to evaluate the business potential. Results reveal a significant demand of 50 bottles daily at a price range of IDR 10,000–15,000, with financial indicators including a Net Present Value (NPV) of Rp. 12,552,900, a Profitability Index (PI) above 1, and an Internal Rate of Return (IRR) of 10.47%, exceeding the 9% interest rate. These findings suggest that "Susu Ubi Sayang" is a viable business that could enhance local economic welfare and contribute to public health objectives in Sayang Village.
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